By admin 19 May 2020

Recruiting in a Post-Covid World

Recruiting in a Post-Covid World

It’s been an interesting few weeks in lockdown. People have learned a lot about themselves. For example, many have found that if you take sport away from men, you get sourdough. Who knew?

Businesses have also learned a lot about themselves. Some have transitioned from being entirely office-based to fully remote-working; others have implemented protection measures to keep staff safe, who have to be on-site to do their jobs.

Overall, people have adapted, to the point where even the most die-hard corporate dresser has hosted Zoom meetings wearing shorts and flip-flops.

Slowly, things are becoming normal. Not the old normal though. Those days are long gone. No, we are now in Normal 2.0, where new methods, processes and procedures are needed.

Many might say that the recruitment industry has been due for an overhaul for some time. Maybe now is that time.

If you’re looking for a new job, what should you expect from a recruitment process in Normal 2.0? One word – video. During the lockdown, online video-conferencing has become the default communication tool between businesses. Not too long ago, there used to be something faintly exotic about arranging a Skype call. It wasn’t usual, and only big business people used video conferencing. However, a vid-call could be intimidating to anyone who wasn’t used to them. Presumably, that’s why the James Bond villains like doing them.

But now, we’ve been video calling anyone and everyone, just for some human contact. We’ve been doing charades with family. We’ve had pub-quizzes with friends and work colleagues. The side-effect is that video calls should now feel a little more natural to many. If you’ve managed to survive granddad acting out of “Fifty Shades of Grey”, you can probably get through anything now.

And that’s good because large parts of the new recruitment process will involve video. As well as the standard video-conferencing apps mentioned earlier, there are others which are specifically for recruitment. They allow you and a recruiter to record a one-to-one interview, which the client can then access and review.

This isn’t new technology and has been around for some time, but you can expect the take-up to have been tremendous over the past few weeks. As such, it will become increasingly more mainstream.

If you haven’t been using video conferencing much, then you could be at a disadvantage compared to other candidates, who are more comfortable with being on camera. As a start, why not ask your family and friends if you can do more video calls with them? Just chatting in a safe environment will help you get used to talking on camera, as well as the functions of whichever app you use.

If you have a laptop with a built-in camera, recording yourself talking is a great way to get better at video calls. Create some videos of you talking about your last role or your proudest achievements, then watch them back and see what you could do to improve them (then delete them before you die of cringe). Are you making enough eye contact? How often do you smile? Are you using open or closed body language?

Becoming proficient at live video calls and recorded videos are essential skills that the Normal2.0 jobseeker will need in their armoury.

What about companies? How are companies adapting to the new version of recruitment? Again, video is playing a crucial part in their recruitment strategy. As well as creating a job description, some companies are using short videos to engage with candidates. A brief message from the MD, introducing themselves and the company is a great start. But, turning that video into a tour around the company is a next-level move. Granted it’ll take some time to produce, but the benefits will be profound.

How about another video from the hiring manager talking about the role? Combine that with some snippets from the team talking about the company, and you’ll have fully-engaged candidates desperate to work for you.

Like candidates, clients also need to become proficient and comfortable with talking on video. The post-Covid world will see a rise in training needs for video calls, so it’s worthwhile investing some time in teaching your staff now.

The final part of the puzzle is onboarding. How do you onboard new hires if many staff are working remotely?

It’s possibly no massive surprise that companies are using video calls extensively to onboard new hires. Candidates are chatting with their new manager and team in video calls. But, as people are doing these calls from home, there is a more informal and intimate feel to them. For example, how often have you seen the inside of your new manager’s house before starting a new job?

Online collaboration tools like Slack and Microsoft Teams are invaluable in inducting your new hire into their team. All the documents they need can be stored there, and it’s easier than ever to access all the information required to get up to speed, quickly in their new role.

At Dynamic Recruitment, we’re looking to the future and adapting our processes accordingly. We’re helping and coaching candidates and clients in the art of video calling, and working with hiring companies to design their new recruitment processes.












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